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So what’s this then? It’s the £1.7m Lamborghini Centenario, a car created to celebrate what would have been the 100th birthday of Lambo’s founder Ferruccio. It also happens to be a rolling testbed for the next generation of Lamborghini hypercars. Aren’t these Lambo specials more style the substance? Yup, it’s true that Lamborghini’s ability to create drop-the-mic motor show moments and dominate the column inches with ever-more extreme creations shouldn’t be underestimated – it’s been a fundamental part of the brand’s marketing strategy for the past decade. And yes, a number of those “limited series” cars could be accused of being high on drama, low on actual technical changes, but the Centenario is different. How so?