What should I be paying?
More than ever, the financial numbers on the Range Rover are academic. People who buy football teams, media companies or private jets buy Range Rovers. It’s priced accordingly, and makes for eye-opening reading. Let’s run through it.
The entry-level car – if you can call it that – is the D300 SE, which starts at £99,375. The D350 First Edition costs £128,475. The cheapest PHEV, the P440e, is £108,385. Meanwhile, the P530 First Edition is £132,955. And the long wheelbase P530 SV comes in at £178,220. And that’s before you get immersed in the configurator; the SVO division will happily indulge you in a £200k-plus car.
This is a car with very attractive margins for its maker. Back in 2003, the cheapest Range Rover TD6 SE cost £44k, which is £74k in inflation-adjusted 2022 money. In 2013, the 3.0 TDV6 Vogue cost £71,295, which equates to £86k now. In other words, Range Rover is backing its massive tech and engineering investment and upmarket push with some punchy pricing. It’s a solid ownership proposition, though; Range Rovers, like almost all Land Rover products, have class-leading residuals, and the new one is in hot demand.
A luxury SUV isn’t exactly reading the room, but the latest car is much more efficient. The D350 emits 202g/km of CO2, and has a claimed average of 36.7mpg. The P530’s CO2 emissions are 264g/km, and it’ll do about 24.3mpg. The 510 PHEV, when we get to try it, emits 20g/km and has a claimed average of, wait for it, 321.1mpg.