Fiat's 100-year-old Lingotto factory will apparently inspire the interior for a new car
The iconic building celebrates a century-long history of business, and its distinctive shapes will inspire future Fiats
Fiat’s Lingotto building has turned 100. In a video commemorating the milestone anniversary, Fiat bossman Olivier François reveals the famous building - whose rooftop quite literally served as a launchpad for 1969's The Italian Job - will inspire the interior of an unidentified 2024 production model.
Referencing it as a 'Lingotto-inspired design marker', the building’s distinct shape provides a rough template for Fiat's future styling cues, according to the Fiat CEO.
Officially opened on 22 May 1923, the Lingotto was once the largest car factory in the world. Its 1.5km oval track was the testing ground for all new Fiats back in the day.
Like a Westfield car park on steroids, there are five floors to the Lingotto, spiralling to the top, flooded with light from giant windows. Each layer was used for a different part of the car’s construction – raw materials in at the bottom, finished product spat out at the top.
These days the Lingotto is the headquarters for the brand, now owned by Stellantis. It’s also home to an art gallery, museum, and various shops and restaurants – the rooftop one taking full advantage of beautiful views on the North side.
Whether that inspiration later extends to future models being able to jump off the rooftop onto a neighbouring building, only time will tell.
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