Concept

Kia’s new Meta Turismo is a 1960s-inspired GT car that looks like a Lambo

Concept features a cool head-up display and funky steering wheel

Published: 05 Dec 2025

This is the Kia Meta Turismo: not a car built to roam the digital plains of that social media giant, but a concept car marking the South Korean brand’s 80th anniversary. Eighty!

It’s also a car that showcases the South Korean brand’s continuing design confidence, via a form said to pay homage to “the speed and elegance of 1960s long-distance touring”. Lot of cool stuff came out of that era.

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So the outside that looks not unlike an early sketch for a Lambo melds "soft surfaces" with "geometric elements". It’s also quite gold. Inside, Kia has fitted a funky steering wheel that it imagines will "reimagine" a next-gen driving interface.

As such, it boasts three modes, of which two sound fairly self-explanatory and one possibly concerning. All well and good having a ‘Speedster’ and ‘Gamer’ mode, though maybe stay awake through the ‘Dreamer’ setting.

Still, there’s an AR head-up display and ‘smart glass’ that together can project images into the car so drivers can “view virtual graphics as if they are floating above the road in three dimensions”. Because driving is so very boring anyway.

Speaking of which, Kia… hasn’t actually spoken it, other than to note the Meta Turismo will offer “performance driving”. We’re promised more info will arrive soon, at which point we’ll share it with you…

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