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Shots fired: DeTomaso thinks the US car industry has lost its way

Reborn supercar outfit is moving ops to the USA to ‘restore the romance, beauty, passion and elegance'

Published: 21 Oct 2020

DeTomaso isn’t happy. DeTomaso is on the warpath. DeTomaso, the once-defunct Italian-Argentine-American sports car marque that burst back onto the scene last year with the sensational P72 supercar, has a message for the American car industry. And the long and short of it is ‘you’re not good enough'.

That’s why DeTomaso says it’s now relocating its production, design and corporate facilities from Europe to the U.S. The company proclaims it can “wait no longer for the American automobile industry to recapture its ‘glory days’”, and “the time has come to restore the romance, beauty, passion and elegance in the luxury American automotive industry". Guessing they’re not fans of the Tesla Cybertruck or that new Hummer EV, then…

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The company calls this bold initiative ‘Mission AAR’, which isn’t, in fact, a pirate reference. AAR stands for ‘American Automotive Renaissance'. And the result will be that, in late 2022, the P72 supercar, complete with its 700bhp all-American 5.0-litre Roush V8 engine, will be manufactured in the U S of A. 

Apparently multiple locations for the headquarters are being considered. What we do know is going Stateside will mean the car is homologated for US sale. 

If you’ve been waiting until now to get an order in, tough. All 72 examples of the all-carbon supercar, which shares its core with the wild Apollo Intensa Emozione, are already spoken for. 

Meanwhile, Elon Musk ought to be flattered: DeTomaso namechecks the Tesla supremo as a 'pioneer’ and believes the maker of the Model S and Model 3 to be one of the American greats. 

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However, DeTomaso is also highly critical of the “complacency” in the US auto industry, and says Mission AAR will “help shake the stigma that America rests in the shadow of European automotive design and luxury". So, American hands will be trained to hand-craft the P72, and “reduce the skills gap in American automotive design and craftsmanship".

So, between the P72 getting its green card and SSC setting a new world speed record for supercars, it’s not exactly been a shabby week for American cars. And it’s only Wednesday. Can DeTomaso make American supercars great again? Have your say below…

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