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What should I be paying?

It opens at £58,305 in entry-level Premium (five seats) spec. One up Luxury (seven seats) is £66,625, while Luxury Plus (six seats) is a rather daunting £75,825. Sport (five seats) drops the price back down to a reasonable £66,325.

That puts the GV80 at the cheaper end of the spectrum (at least, in entry-level trim) in its segment, but whether Joe Public will be willing to part with his/her hard-earned cash with a lesser known brand is another matter entirely.

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Premium spec highlights include 20in alloy wheels, LED lights front and back, heated folding wing mirrors, heated front seats, an 8.0-inch instrument cluster and 14.5-inch infotainment display, Apple CarPlay and Android Auto, front and rear parking sensors, keyless entry/start, and an electric tailgate.

Luxury spec models get 22-inch alloy wheels, chrome exterior detailing, a heated steering wheel, quilted and heated seats front and rear, three-zone climate control and a premium interior air filter.

Luxury Plus adds adaptive headlights, soft closing doors, a two-tone leather heated steering wheel, suede headlining, door pillars and sun visor, a 12.3-inch digital instrument cluster, head-up display, wireless charger, rear screens, a Lexicon audio system, and active road noise cancelling.

Sport trim models get black 22-inch alloy wheels, copper brake callipers, aluminium interior detailing, a heated steering wheel and seats, and premium interior air filter. And breathe.

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Ah, you're buying into the lingo. Well, the first thing to note is that there are no dealers, and no chance of a discount. Genesis is offering transparency and the simplicity of buying online, albeit with help from a 'Genesis Personal Assistant' when you ask.

When you want a test drive the GPA will bring a car to your home or work. Once you've bought a car they bring it and explain it. If you've driven it a few weeks and still have questions on, say, the driver assist, they'll come back and explain it again.

When the GV80 needs a service, they'll bring a courtesy car and take yours away, and that's rolled into the purchase price up to five years or 50,000 miles. You also get five years' unlimited-miles warranty, five years' roadside assistance, and five years of OTA software and map updates.


A car like this is all about the experience, and the 2+2+2 formation of the Luxury Plus six-seater undoubtedly makes a great first impression. Particularly so when combined with the vanilla beige/obsidian black quilted nappa leather interior colour scheme (a no cost option) our test car came in. 

Granted, with its starting price of £75,825 there’s no denying it’s expensive. But when you look at the options that are included over the Luxury trim – including the the £3,900 Innovation Pack (head-up display, 3D effect dials, bigger infotainment screen) and the £1,200 Lexicon premium sound system (plus active road noise cancelling) – it doesn’t work out as that much more.

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