Toyota Prius review

A business phenomenon. Toyota’s shifted 1.5 million Priuses worldwide, but it’s no longer the default eco-darling, as electric, hydrogen and plug-in rivals up their consumption game and swoop in, carving up Toyota’s kingdom. 

So naturally, the new Prius moves the frugality game on again (according to official test figures at least) now offering up to 94.1mpg and a mind-boggling 70g/km of CO2. But you’re not grimacing at those numbers are you? You’re more concerned with those Freddie Krueger looks, which is the 4th-gen Prius’s other tactic to stand out. Yikes. Still, it’s slipperier than before– same ultra-low drag coefficient as a Tesla Model S, in fact.