Advertisement
BBC TopGear
BBC TopGear
Subscribe to Top Gear newsletter
Sign up now for more news, reviews and exclusives from Top Gear.
Subscribe
Electric

Watch: TG chats to Hyundai design chief Simon Loasby about the Ioniq 6

Fancy a discussion about the design of Hyundai’s new EV? Turns out there’s plenty to talk about…

Published: 06 Jul 2022

We know what you’re thinking: has Hyundai’s design department just dropped the ball spectacularly for the first time in years?

To put it kindly the new Ioniq 6 is, er, challenging, but you may need to do a bit of internet cross-referencing to fully assimilate what you’re looking at here, because this is a car that doesn’t shy away from its influences. And what influences they are.

Advertisement - Page continues below

Hyundai’s HG Wells-style time machine stopped off in the mid-Seventies for the rapturously received Ioniq 5, but this time we whirl further back to the Twenties and Thirties, a spectacularly creative time for automotive and transport design.

Back then, streamlining was all the rage, and the results were often fascinatingly barmy. Nothing has changed. So let Top Gear Magazine’s Jason Barlow give you a design deep dive with head of Hyundai styling, Simon Loasby.

Advertisement - Page continues below

Top Gear
Newsletter

Get all the latest news, reviews and exclusives, direct to your inbox.

More from Top Gear

Loading
See more on Hyundai

Subscribe to the Top Gear Newsletter

Get all the latest news, reviews and exclusives, direct to your inbox.

By clicking subscribe, you agree to receive news, promotions and offers by email from Top Gear and BBC Studios. Your information will be used in accordance with our privacy policy.

BBC TopGear

Try BBC Top Gear Magazine

subscribe