Supercar acceleration, practical interior, cutting-edge infotainment
Synthetic steering feel, 6,800 redline, styling awkward from some angles
What is it?
One of the world’s fastest SUVs. The Lamborghini Urus is what happens when the maker of the planet’s most outlandish supercars turns its hand to a large five-door family car with proper ground clearance and off-road ability. On paper it’s a clash of purposes, in reality it’s a mouth-watering prospect. Can Lamborghini inject some real supercar DNA into a 2.2-tonne SUV that shares its underpinnings with the Audi Q7, Bentley Bentayga and Porsche Cayenne? Can it justify the £165,000 price tag when you can have a SQ7 for £74k? And can someone tell us why it put the rear door handle where it did?
It’s been an agonising six year wait for the 2012 Urus concept to turn into the production car here, but Lamborghini is a tiny company don’t forget, selling just 3,500 cars a year (a figure it hopes to double with the Urus). Getting this car right could catapult Lamborghini into a different orbit - with more money to build more hairy-arsed supercars we know and love. It’s why there’s a tangible feeling, at the launch event in Rome, that this car matters, deeply, to each and every employee. Failure is not an option.
The Urus arrives surfing on the wave of an SUV explosion. Bentley has taken off-road luxury to a new level, the £300k Rolls Royce Cullinan is just around the corner, Jeep is busy shoving Hellcat engines into the Grand Cherokee and even Ferrari is exploring its options. But, for now at least, the Urus stands alone as the world’s first and only true Super SUV. Let’s hope it can live up to the billing.
What's the verdict?
Tricky one this, because there’s a big difference between love and admiration. We can admire what Lamborghini has achieved with the Urus. It has successfully beaten physics into a bloody pulp with the application of the very latest technology, and blended it all together to masterful effect. The way it tears up a racetrack has to be experienced to be believed. It’s not playful or subtle, but brutally effective in a way your eyes tell you it shouldn’t be. And then there’s actual space inside, and the fact it does the boring everyday stuff with ease.
However, finding that ultimate connection with the car is hard. It’s an engineering achievement to be applauded, but it’s what this car represents, more than what it is, that’s got us at Top Gear excited. A full two years of production is already reserved, which means 3,500 cars a year at Lamborghini’s recently-enlarged plant. Last year was the first time this minnow of a company turned over €1bn, and that was before the Urus came along to double the numbers. If this thirst for the car continues then it will finance a new and even more outrageous generation of supercars, hypercars and – further into the future – electrified Lamborghinis that will keep us titillated well into our old age, while simultaneously gripping a new generation of supercar fanatics.