The future may be voice for online grocery shopping, but not car control
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The Top Gear car review: Lamborghini Urus
Final thoughts and pick of the range
Tricky one this, because there’s a big difference between love and admiration. We can admire what Lamborghini has achieved with the Urus. It has successfully beaten physics into a bloody pulp with the application of the very latest technology, and blended it all together to masterful effect. The way it tears up a racetrack has to be experienced to be believed. It’s not playful or subtle, but brutally effective in a way your eyes tell you it shouldn’t be. And then there’s actual space inside, and the fact it does the boring everyday stuff with ease.
However, finding that ultimate connection with the car is hard. It’s an engineering achievement to be applauded, but it’s what this car represents, more than what it is, that’s got us at Top Gear excited. A full two years of production is already reserved, which means 3,500 cars a year at Lamborghini’s recently-enlarged plant. Last year was the first time this minnow of a company turned over €1bn, and that was before the Urus came along to double the numbers. If this thirst for the car continues then it will finance a new and even more outrageous generation of supercars, hypercars and – further into the future – electrified Lamborghinis that will keep us titillated well into our old age, while simultaneously gripping a new generation of supercar fanatics.