Simple yet classy interior design, supple ride, equipment levels, clever SkyActiv-X engine
Not much torque, disappointing auto, cabin space
What is it?
The Mazda 3 is a family hatch, not an SUV or a crossover or pretending to be something it’s not. These days you don’t go to the expense of creating a whole new platform from the ground up without doing more than one thing with it, though, which is why it's now spawned the CX-30, which is like a 3, but taller and fake off-roady.
Mazda is into simplicity, on the whole. Just two petrol engines are available: a 2.0-litre 120bhp petrol (naturally aspirated, against the turbo trend) and Mazda's fiendishly clever e-SkyActiv-X high-compression engine which bascially acts like a diesel to deliver really impressive real-world economy.
Both immediately available mainstream engines are Euro-6d compliant, WLTP-literate and CO2-canny, both boasting elements of the Skyactiv technology, including cylinder shut-off for the petrol. Each can be had with either six-speed manual or automatic – a conventional automatic, not a twin-clutch, note. So not only is it a £1,300 option, but it’ll nobble you on CO2 and economy as well. Both engines have a mild hybrid system that runs the electrics from brake regen.
Mazda talks about having redesigned the car from the ground up, paying attention to everything from reducing ‘visual noise’ in the cabin to reducing friction in the engine. Special attention has been paid to noise, vibration and harshness, to the operation of the switchgear, the processing speed of the infotainment, harmonising the quality of the white light in the cabin. The stuff that doesn’t make headlines, but is highly honourable. A typically Japanese approach – quiet, surreptitious, thorough.
It’s really handsome, with overtones of Alfa Giulietta in the proportions, roofline and the roundels in the rear light signature. Not like the over-designed Ford Focus. This is a handsome car without being fussy: long of nose, neat of proportions. Apart from the overly thick C-pillar, it's a really beauty.
The 3 first appeared in 2003, and since then, six million have been sold globally. Yep, that surprised us, too. Over a million have come to Europe. The big years were 2005-2008, but a decade later sales had slipped to less than half that. So the new fourth generation 3 has a task on its hands. Not only to restore sales, but to do so in a marketplace that’s undergoing a seismic shift. Where’s the full hybrid, let alone a plug-in or electric version? Not here right now, nor on the horizon.
Prices range from around £21,000-£29,000, and a little bit more for the four-door saloon version that's somehow not quite as much of a looker.
What's the verdict?
It’s not a radical car, the new Mazda 3. And on one level that’s disappointing. We’d like to see Mazda pushing into hybrid and electric technology by now. This is an engineering and design-led firm, and it would be good to see it leading.
Instead we have a very regular hatchback with a couple of petrol engines, one of which is rather limp, the other fiendishly clever. And that's very honourable, but also a tough sell when the world is falling headlong for electric right now. If you're into your engineering, this is the car for you.
You get the feeling that Mazda cares. There’s little cynicism here, instead the details have been worked to improve the driving and ownership experience little by little. The interior design and comfort, the low noise intrusion, the supple ride and handling. And below that the small things have been done well - the cabin lighting, the switchgear operation and so on. Miles better than the new Golf, at any rate, Not a touch-sensitive slider in sight! Hurrah.
Things have been done for the right reasons – not to gain headlines, but to improve quality of life. It’s a human-centric approach. And the result is an easy, good-natured, undemanding car to live with.