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Michelin asks Formula E or Goodwood FoS?

Two big British motorsport events fall on the same weekend, but which should you attend?

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The finale of the Formula E season and the Goodwood Festival of Speed take place this weekend - and Michelin will be at both. But it’s a tricky choice for British race fans. So where should you head?

Well, the good news is you don’t have to choose one over the other. In an unmissable weekend of motorsport, there’s enough action to do both.

Battersea Park hosts the final two rounds of the 2014/15 Formula E season on Saturday 27 and Sunday 28 June, while Lord March’s annual hill-climb-come-garden-party - the Festival of Speed - takes place at his Goodwood estate from the 25th to the 28th. So, what’s it to be? A day at each?

The best of both

It’s a call that Michelin hasn’t had to make, as the lucky beggars will have a significant presence at both.

As Formula E’s exclusive tyre partner, Michelin supplied each team with its specially designed Pilot Sport EV. In keeping with the sustainable credentials of Formula E, it’s the only tyre teams can use. There are no different compounds, no slicks and wet-weather options. Just one, incredibly durable, versatile solution (and only one set per car, per weekend).

Formula E has lit a fuse for the new generation of race fans, entertaining audiences worldwide with its vision of racing for the future. Don’t miss your opportunity to experience the unique excitement first hand, by heading to fia-e.autoracinglive.com.

Formula E’s first season

As the world’s first all-electric race season reaches a climax, London’s Battersea Park could be hold the key to the title. In eight races prior to going to press, seven drivers had won races and 20 still had a shot at the title.

Britain’s Sam Bird, a winner for Virgin Racing at Round 2, was looking forward to his home races. “I’m impressed with what I’ve seen of the track,” explained the former Mercedes F1 test driver. “The layout combines fast straights, high-speed bends and challenging chicanes. Spectators will be treated to some close, fast racing.”

Track to street

The Goodwood Festival of Speed is an opportunity for Michelin to show off some of the cutting-edge technology it’s been working on. Showcasing its racing heritage alongside a line-up of road cars makes the link between Michelin’s track expertise and road tyre production evident.

From the ultra low rolling resistance Pilot Sport EV tyre - developed for Formula E with technology adopted for an increasing number of road-going electric vehicles - to the latest track-focused, road legal Pilot Sport Cup 2 tyre, the full breadth of Michelin’s range is on display.

But it’s the Supercar Paddock at Goodwood that really grabs visitors’ attention and for 2015, it’s bigger and better than ever before.

“The theme of Goodwood this year is Flat Out and Fearless: Racing on the Edge,” explains Alexander Asklov, Head of Car Marketing for Michelin in the UK. “That fits Michelin down to the ground.

“Our racing pedigree is second to none but we invest over £500m each year in R&D. This is the foundation on which we build relationships with a whole host of supercar manufacturers.”

Those manufacturers include Aston Martin, Zenvo and Koenigsegg. All three feature as part of a best-ever line-up, and the Paddock itself has a new home within the Goodwood grounds, making it easier than ever to get up close to some breathtaking machinery.

The Aston GT12 is one of only 100 that will be made, the all-new Regera is Koenigsegg’s latest, ground-breaking model - a 1,500bhp electric-petrol megacar - and the Zenvo has a claimed top speed of 233mph.

And all three models come with cutting-edge Michelin Pilot Sport rubber as standard. Three great examples of how the lessons Michelin learns on track make their way onto the road.

Follow all the Paddock gossip at #MichelinFOS

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