The Arkonik Beach Cruiser was created by an ex-Bugatti designer

This is a new, one-of-five restomod from Land Rover Defender fanatics Arkonik, and although it focuses on simplicity and takes perhaps the most severe less-is-more approach possible, it’ll set you back $240,000. Yikes.

It is properly cool though, this thing. Arkonik describes it as a beach cruiser and turned to ex-Bugatti scribbler Etienne Salomé for the design – he’s the man responsible for the one-off La Voiture Noire. 

Salomé redesigned every panel on a Defender 90 to create this thing, taking away almost every exterior detail in the process. You get a Series 2-style face with new headlights, 16-inch satin black steel wheels, super straight lines and not much else. There aren’t even any door handles or a fuel filler cap.

The interior is properly minimalist too. There’s a rope-rimmed steering wheel, three abreast seating and the absence of any creature comforts like a radio. Arkonik doesn’t reckon you’ll need any tunes – there’s a 3.9-litre V8 under the bonnet to listen to instead.

What do we think, folks?