You can now have your Alpine A110 in a stars ‘n’ stripes livery

This is getting a bit silly now, isn’t it? Barely a week after unveiling the (incredibly tenuous) Enstone Edition of the A110S, Alpine has revealed a trio of liveries for its halo (and only) product.

First up is ‘French Signature’, which celebrates the company’s origins in Dieppe with a French Tricolore bonnet line, the snowflake motifs used on the F1 car and Alpine’s ‘A arrow’ on the roof. It costs €1,500.

Next up is the ‘Racing Heritage’ option, which gets double-white racing stripes and a number 55 (a reference to Alpine’s birth year) on the bonnet. It too costs €1,500.

Then there’s the US Racing 2023 livery: essentially a replica of the scheme that Alpine ran on the A110 GT4 that raced at Pikes Peak last month, it can be applied to cars finished in Glacier or Iridescent white. It does not cost €1,500; as a more complex… thing, you’re looking at €8,000.

Now for a timely reminder: the A110 isn’t sold in the US. Is anyone going to want the stars ‘n’ stripes look in - let’s pick a market at random - the Netherlands?

"Because each A110 is unique, like its owner, Alpine is extending its customisation offer with iconic strippings and coverings to further assert its character,” explains Emmanuel Al Nawakil, VP, Alpine Sales, network and launching. “The brand has drawn on the expertise of its designers and partners to develop this range of iconic liveries, which will continue to expand."

Hmm. The A110 has been a firm favourite with TG ever since it was launched, but the recent, track-ready A110 R (or the even nicher Fernando Alonso version of it) represents a stream of special editions not seen since the last throes of the Lotus Elise. Which is saying something.

Although we’re not quite at Pininfarina Battista levels of desperation just yet...