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SEMA

Tuner modifies Range Rover and Rolls-Royce Ghost, adds stealth to British dignitaries

Urban Automotive deploys every bit of carbon fibre available to luxury Brits for the 2023 SEMA show

Published: 01 Nov 2023

Urban Automotive has applied its strong contingent of bells and whistles to both the L460-Series Range Rover and Rolls-Royce Ghost, adding a spate of bedlam to two very relaxed, very British demeanours.

Beginning with the Range Rover, a redesigned carbon fibre front bumper is present, and complemented by a three-piece carbon fibre splitter extension. You can choose between a gloss black or carbon fibre mouthpiece, with a carbon fibre trim overlay also available. A pair of integrated headlights with revamped OEM fog lamps bring the front-sided makeovers to a close.

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At the rear, a new bumper and diffuser are the most notable changes - and they’re both made of, you guessed it, rhubarb and custard. A slick new lip spoiler sits above the new tailgate badge and lettering, as if onlookers needed further clarification that this really isn’t a bog-standard Rangie. Aluminium exhaust finishes have also been applied, with the option of a Milltek exhaust also on offer. A set of 24-inch custom alloys from Miami-based Vossen complete the Range Rover’s overhaul.

For the sake of avoiding repetition, and so readers don’t have to see the words ‘carbon’ and ‘fibre’ in unison again in this story, the upgrades to the Rolls-Royce Ghost are practically identical to that of the Range Rover, barring a choice of either 22 or 24-inch alloys. The Ghost’s styling kit is also the second Rolls-Royce package created by Urban Automotive, following the success of the reimagined Cullinan.

Speaking about his latest products, owner and head of design at Urban Automotive, Simon Dearn, said: “We are really looking forward to our continuing relationship with Milltek, working to exclusively distribute Urban Automotive’s premium product range to customers in the USA.”

You'll be able to spot both cars on the Milltek Corp stand during the 2023 SEMA show in Las Vegas, which runs from 31 October to 3 November.

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