What should I be paying?
At launch Ford offered just three trims and three engines. None of which were diesels. Now there are the same engines, but with topped-off trims that now come in six flavours: Titanium Design, Titanium, ST-Line, ST-Line Design, ST-Line X and ST-Line Vignale.
The 1.0-litre petrol was offered in 123bhp, 123bhp plus mild hybrid and 153bhp plus mild hybrid forms, although mild hybrid tech is now universal on the Puma engine line-up. The only exception is the full-fat ST, which uses that 1.5-litre petrol producing 197bhp.
Titanium trim has black plastic arch extensions, whereas the ST-Line's outfit is entirely body colour.
Even the Titanium has 17-inchers, LED running lamps, the most important driver assist (good for insurance) and phone mirroring for its eight-inch touchscreen. ST-Line adds firmer suspension and new cosmetics but loses climate control. ST-Line X brings back climate and adds navigation, B&O sound, partial leather and 18s plus some other cosmetic bits. And the other trim levels slot around those original specs with varying degrees of glitter. The entry level car feels a little sparse - but that’s solved by not sitting in a Vignale before you buy one…
Ford's finance deals are normally pretty competitive: in May 2021 it was offering an ST-Line 125 for £150 per month over a three-year PCP with £8k down. As of September 2021, even main dealers are offering lease deals under £200 a month for a mHEV Titanium for 8k a year and a small-ish deposit of £1,134. So the Puma isn’t a bank-breaker.
Power tailgate, panoramic roof and LED headlights and a comprehensive driver-assist pack live among the options, but even so it's pretty well impossible to get to £30k - even with the Vignale - where the so-called premium rivals easily go.
WLTP economy betters 50mpg whichever of the mild-hybrid engines you choose. Warranty is 60,000 miles and three years. Ford dealers are of course all over the place.