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The Top Gear car review:Kia Cee’d
For:Fresh new styling, better quality cabin
Against:Higher prices pitch it against able rivals
What is it?
Kia launched this second generation Cee’d in the UK last year. The oily bits may not be all new but there was nothing wrong with them to start with, and the new body and interior on top give it much more appeal against the likes of the Golf and Focus. It isn’t as cheap as it was but Kia hasn’t forgotten we expect it to offer more than the mainstream for less. This one still does.
So, clever Kia, huh. Retaining all the talents of the original, enhancing its weak points yet still playing the value card well.