Watch out Land Cruiser: China's Chery is heading off-road with the Tiggo X7

Chery has confirmed an all-new version of the Tiggo 7, along with a boxier X7 – no relation to BMW’s flagship SUV – that could end being a cut-price Toyota Land Cruiser.

We’ll gloss over the Tiggo 7, because it’s all-new in the lightest sense of the word, and really it’s the X7 that has piqued our interests here. It’s the first model in Chery’s new Tiggo X series, and promises plenty of off-road chops.

Chery says that it’s “designed for family comfort” as well as “exploration worldwide”, which is good news for those people who’ll buy one and never take it further than the school gates. Classic story there.

Anyway, specific details are few and far between, but it gets a noticeably squared off body shape, unique moustachioed grille, roof rails, tinted windows, plastic wheelarch cladding and chunky tyres. The latter of which, at least, should be useful off the beaten track.

We’re not told what’s under the bonnet, the price, or if it’s even coming to the UK. But given the standard car’s £24,995 starting price, if it does make it to our shores, the £81k(!) Land Cruiser could truly have a battle on its hands.

More as we have it.